Search Engine Optimisation
Optimise your WordPress website with ease
Improve your rankings and online presence
Search Engine Optimisation of your website and pages or posts is essential if you want to be found on the web. It affects your inclusion in search results, as well as rank and appearance. It defines how your brand appears when shared on social media.
Here I talk about two fundamental elements you need to customise in the editor on every page or post; the title, and description. These are referred to as meta tags.
Setting up either of the plugins Yoast SEO or AIOSEO (All in One SEO) along with the correct setup of WordPress (detailed in the handy Ultimate WP SEO Guide) will take care of many SEO needs. But there are some variables; the title and description of each page, that are well worth customising on a page by page basis.
To write effective meta tags you need to have a think about the keywords your target audience will search for. These will vary for every page. The tags need to read naturally but include keywords relevent to that page and your branding. My Landscape Photography page for example looks like this.
LANDSCAPES PHOTO GALLERY
Title: Landscape Photo Gallery – Photography by Matt Phillips
Description: Award winning Landscape photography by UK photographer Matt Phillips of Aylesbury, Buckinghamshire. Featuring Lake District, Dorset, and Buckinghamshire Landscapes.
The keywords you use should also appear in the main text of your page, these show Google etc that the title of your web page, and the description of it, are relevant to the content of the web page.
See what your competitions SEO titles, descriptions and keywords are. This can help add to your keyword list prior to writing your own meta tags. To do so, visit their web page and right click in a blank space to bring up a menu, select “View page source”. This will bring up a bewildering lot of code which you don’t need to understand, but there should be two lines near the top that look like this:
<meta name=”title” content=”This will be the title of the page.“/>
<meta name=”description” content=”This will be the page’s description.“/>
<meta name=”keywords” content=”This will be the page’s keywords.“/>
The keywords tag is rarely used these days, but worth looking for.