Website Design & Search Engine Optimisation (SEO)
Matt Phillips’ Website Design Portfolio
Aylesbury, Buckinghamshire
With over 25 years of experience in Website Design, Development, and SEO, I’ve helped businesses, charities, and community projects build a strong online presence. Based in Aylesbury, I specialise in creating WordPress websites that are clean, scalable, and search-optimised — designed not just to look good, but to perform well and attract visitors. My passion lies in combining technical know-how with creative design, always with a focus on usability and results.
Website Design by Matt Phillips
Website Designer, Aylesbury, Buckinghamshire
I specialise in creating bespoke website design, creating modern, responsive, functional websites built on the WordPress CMS that are easy to update, user-friendly, intuitive, accessible, and secure. I offer comprehensive on-page Search Engine Optimisation (SEO) services tailored to elevate a business’s online presence. I am committed to creating visually appealing, user-friendly websites that not only reflect a brand’s identity but also drive measurable results.
Website Design That Works for You
Every website is carefully designed and developed to be:
My Website Design Process
I follow a clear, client-friendly process to deliver responsive, modern, secure websites that are easy to update (CMS), accessible, and functional. Using this transparent process, I combine website design and SEO strategy into a functional, beautiful, and easy-to-manage online presence – without the complexity or overhead of an agency.
1. Discovery & Planning
Every successful website begins with a conversation. I start by getting to know you and your business or charity – your goals, your audience, your brand, and your vision. Together, we explore ideas to create a website that’s the perfect fit for your needs.
We’ll define clear objectives that guide the content, design, and functionality of your site.
This informed approach ensures your website is built on a strong foundation with the right strategy to support your success.
Following this I create visual mock-ups that illustrate layout, branding, functionality, navigation and page structure. You’ll see how the site will look across devices – desktop, tablet, and smartphone.
2. Content, Keywords & Branding
Before we begin building your new website, we start with thorough keyword research. Identifying relevant, high-value keywords related to your business, industry, location, and services helps shape a strategy that increases your visibility in search results. These keywords are then thoughtfully integrated throughout your site’s content to support strong SEO performance and help your audience find you.
You’ll need to provide or source the core content components for your site, including the written content (text, product/service descriptions, articles), images, and graphics. I’m happy to collaborate on content creation or guide you through writing content that reflects your business tone and appeals to your ideal audience.
Content Is King!
Your website content – words, images, layout — is what turns visitors into customers. High-quality, well-structured content not only informs but engages and converts. I help you balance user experience with SEO optimisation, ensuring your site is useful, intuitive, and rich in relevant information. Content is the foundation of a successful website – and it’s also one of your most powerful digital marketing tools.
Branding that reflects you. Whether you already have branding in place or need help developing your identity, I can support you. I create bespoke websites that reflect your unique business or charity, incorporating: brand colours, typography, logo, and visual style.
3. Design & Creation
My website building process takes your ideas and goals and transforms them into a professional, responsive, and easy-to-manage website. It all starts with planning a clear and intuitive page structure and navigation, ensuring your visitors can easily find the information they need and take action with confidence.
With your content and goals in place, I create a bespoke design that reflects your business or charity. Your branding, logo, and colour scheme are fully integrated into the layout to deliver a cohesive and professional look. This is where your vision begins to come to life — with a layout and flow that guides visitors, builds trust, and encourages engagement.
I build your site using WordPress, a robust content management system (CMS) that is:
- Easy for you to update yourself.
- Fully responsive across all devices.
- Secure, fast-loading, and reliable.
- Search engine friendly.
To maximise your visibility online, I implement advanced on-page SEO techniques, including strategic keyword placement, optimised titles and metadata, SEO-friendly image naming, and a clean, accessible site structure.
4. Legal Readiness and Testing
I also help you meet your legal obligations with important website policies. I provide links to free template generators. These cover: Privacy policies, Website terms of use, Copyright statements, and Disclaimers. I install an automated generator for Cookie notices. These pages are included in your build, using your edited content. I’m not a legal advisor, however I ensure your policies are displayed clearly and professionally.
Before your website goes live, it is meticulously tested and optimised. This involves a comprehensive review of all key elements to ensure the site is polished, high-performing, and error-free.
I rigorously test across mobile, tablet, and desktop, and ensure compatibility across modern browsers.
The result? A professionally finished website that’s ready to perform — fast, accessible, and optimised from day one.
5. Launch & Marketing
Once your new website is fully tested, refined, and ready for launch, the next essential step is visibility. I help ensure your online presence doesn’t go unnoticed. A great website is only effective if people can find it – that’s where launch support and your marketing strategy come in.
To get your website in front of the right audience — whether you’re a local Aylesbury business or a regional charity in the Aylesbury Vale — I recommend a combination of proven digital marketing techniques, tailored to your goals and industry:
- Search Engine Optimisation (SEO)
After launch, building high-quality backlinks, creating valuable content, and updating pages regularly can help your site climb the search engine rankings organically. - Content Marketing
Launching with strong content is key. I encourage clients to regularly publish news, how-to guides, case studies, or other content that informs and attracts more visitors over time. - Social Media Marketing
Make the most of platforms like Facebook, Instagram, LinkedIn, and X (Twitter) to share content, grow your audience, and drive traffic to your website. - Paid Advertising
Need fast results? Paid advertising through Google Ads or social platforms can drive immediate traffic. - Influencer & Community Marketing
If you operate in a niche sector or local market, working with respected voices or local community groups can raise your profile. - Guest Blogging & Networking
Write for other industry websites or collaborate with local businesses in Aylesbury and beyond.
6. Training, Maintenance & Support
I design and build websites using WordPress – a powerful, secure, and user-friendly Content Management System (CMS). With just a little guidance, most clients feel confident updating their own website content. If you’re comfortable editing Word documents or sending emails, you’ll pick it up quickly.
WordPress Training Made Simple
Once the website is launched, I provide WordPress training, if needed, to ensure you know exactly how to make changes and keep your content fresh.
You’ll learn how to:
- Log in securely to your admin dashboard
- Navigate to pages or posts and edit content using a visual editor
- Update text, images, or layout elements
- Preview and publish your changes with confidence
Routine updates like adding a new team photo or updating your contact details are straightforward — and regular content refreshes also help boost your search engine visibility.
Easy Maintenance, No Monthly Contracts
Your WordPress website comes with auto-updates enabled for the core software, themes, and plugins, meaning less hands-on work and more peace of mind. There’s no need for costly monthly retainers just to stay secure.
Search Engine Optimisation (SEO)
SEO, Aylesbury, Buckinghamshire
In today’s digital landscape, having a strong online presence is crucial for business success. I offer comprehensive on-page Search Engine Optimisation (SEO) services designed to enhance your website’s visibility.
I integrate organic SEO strategies into every website and web page of every project. This approach ensures that your website ranks higher in search engine results, attracting more qualified traffic and potential customers.
Website Design & SEO Articles
Useful tips and key information for small businesses and charities to help you build and run a successful website.
What is SEO and the Different Types of SEO
Why Strong, SEO-Optimised Website Content Matters — And Why You Should Write It Yourself
Choosing the Best Domain Name for Your Local Business in Aylesbury
Volunteering in Aylesbury, Buckinghamshire
Visit me at Volunteer Bucks
Discover how I use web design and SEO to support new and established local charities in Aylesbury, Buckinghamshire. Could your organisation be next? Visit my Volunteer Bucks profile or get in touch to learn more.
My Profile (requires login)Volunteer Bucks HomepageAylesbury.info is For Sale
A Ready-Made Business Opportunity
My latest project is aylesbury.info, a regional guide to my hometown and the surrounding Aylesbury Vale.
The website is built on WordPress and already features:
- A free, interactive directory of local businesses and services
- Community message boards for engagement
- Local news and events listings
- A growing online presence with strong SEO foundations
What it needs now is a business-minded owner to take it to the next level. The revenue potential is clear, with multiple streams ready to be developed, including:
- Banner advertising for local businesses
- Featured directory listings
- Sponsored blog posts and articles
The hard work of building, optimising, and structuring the site is done. It’s scalable, secure, and ready to monetise from day one.
If you’re looking for an established local business opportunity with community value and untapped earning potential, aylesbury.info is ready for you.
Aylesbury Regional Guide Website for Sale!
Website Design Testimonials
Client Feedback for Matt Phillips Website Design & Search Engine Optimisation.
Matt Phillips designed and built Lindengate’s new website in 2015 – it transformed our contact with users and casual visitors. Matt took the brief but throughout offered suggestion and options that significantly improved and enhanced the original brief. We agreed a project plan and a timeline that was tight so that the new site was ready before national newspaper publicity – Matt met the tough deadline and throughout was professional and positive. He was a pleasure to work with and we have no hesitation in recommending him.
Phil Chattle
Lindengate
Matt Phillips has produced a first rate web site for me. I am an artist and not very computer friendly but Matt made the whole process a pleasure. He found all the special requirements my work needed to show it off at its best. He was friendly and relaxed through out and made an experience that could have been stressful for me absolutely painless. I’m very pleased with my web site and would recommend anyone to use Matt for theirs. Judge for yourself what an excellent job he did by visiting the site: tonyashton.uk.
Tony Ashton
Contemporary Artist
I was introduced to Matt as I was looking for someone to help me design a web page and I had no idea what I was doing. He was the first person who spoke to me about web pages and actually made sense. He designed my page from scratch and not only did the designing but all research involved as well. A year on and my page is still going strong and has been a huge success. I would highly recommend Matt to anyone looking for a great webpage and as much technical help as you need! I couldn’t have been more satisfied.
Jo O'Connor
JAO Cleaning
At Astore & Sons we are really happy with the work Matt did for us – both the web site and the business cards. The modern, vibrant design and search engine optimisation has helped us remain competitive. Matt was really easy to work with and didn’t bombard us with technical jargon but rather worked with us to learn about what our business needed.
Anton Astore
Astore & Sons
Matt has looked after our website for many years and through 2 iterations, originally template based he then converted it to the wordpress format. He has always been friendly, helpful and professional. I’ve never had to wait long for a response to my many enquiries and he does an excellent job of explaining things and presenting options and solutions. Overall I can’t recommend him highly enough.
Jon
Base Calames
The Bevendean History website was designed from scratch by Matt… the website went live in July 2013.
Listening to what we wanted he designed 2 or 3 different front pages so that the group were able to choose which they preferred.
Matthew readily provided guidance to members of the group to enable them to add more information and pictures to the website.
The Bevendean History Group has received lots of positive feedback on the appearance and ease of use of the website which is due to the thought which Matthew put into the initial design.
John
Bevendean History Group
A website design for a friend of my family, 2020. The graphics and layout idea were provided and needed crafting into a web page for this local small business. Visit the website at: https://agoode.gg/.
A 2016 website design, from scratch (flat HTML/CSS), with a minimalist logo and search engine optimised content. Visit the website at: https://www.aylesburysportsmassage.co.uk.
Older Designs
